A project can meet every milestone, remain within budget, and still fail to create meaningful impact. Why? Because execution is shaped not only by plans and processes, but by culture: what organizations reward, what teams are willing to say, and how people respond when reality challenges the plan.

 

In this provocative keynote, Ricardo Triana draws on more than 30 years of global leadership experience to reveal how culture quietly determines whether strategy becomes results. Participants will leave with practical questions that help them look beyond green dashboards, identify the human signals that threaten impact, and reconnect project delivery with strategic intent. 

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By the end of this session, participants will be able to:

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• Recognize the cultural signals that can cause an “on-track” project to miss its intended strategic impact.

• Assess how organizational rewards, team candor, and decision-making behaviors influence project outcomes.

• Apply practical questions to look beyond traditional project metrics, uncover emerging execution risks, and reconnect delivery with strategic intent.